10 Sales Comebacks That Shut Down Objections Fast

10 Sales Comebacks That Shut Down Objections Fast

Objections aren’t roadblocks. They’re signposts telling you exactly where your prospect is stuck. The right response isn’t to push harder; it’s to reframe the conversation and keep it moving toward value.

Here are 10 proven comebacks you can start practising today (plus a roleplay prompt for each so you can drill it until it’s second nature).

1. “That’s too expensive.”

Comeback: “Compared to what?”

This resets their frame and makes them explain their benchmark, giving you the chance to anchor your value higher.

Roleplay Prompt: Play a buyer who has a cheaper quote from a competitor. See if your partner can bring the conversation back to ROI instead of price.

2. “We’re already working with someone.”

Comeback: “That’s great, what do you like most about them?”

Instead of going defensive, you get them talking about strengths and weaknesses (and possibly revealing gaps you can fill).

Roleplay Prompt: Act as a loyal client to a competitor. Watch if your partner can find leverage without bashing the competition.

3. “Send me some info.”

Comeback: “Sure, so I know what to send, can I ask a couple of quick questions?”

Keeps the door open for a conversation instead of ending the call.

Roleplay Prompt: Be a busy prospect who just wants to get off the phone. See if your partner can keep you engaged.

4. “I need to think about it.”

Comeback: “Of course, just so I understand, what’s the main thing you’re weighing up?”

Surfaces the real objection so you can address it directly.

Roleplay Prompt: Hold back the real reason until your partner asks the right question.

5. “We don’t have the budget right now.”

Comeback: “If budget wasn’t the issue, would you move forward?”

Separates budget from value so you know if this is a real blocker or just an easy excuse.

Roleplay Prompt: Be budget-conscious but interested; force your partner to prove the value first.

6. “Call me next quarter.”

Comeback: “If nothing changes between now and then, would it still make sense to talk?”

Opens the door to discussing why they’re delaying and whether waiting will cost them more.

Roleplay Prompt: Stall without giving much detail; see if your partner can create urgency.

7. “We’ve tried that before and it didn’t work.”

Comeback: “What was missing last time?”

Turns failure into an opening for a better approach.

Roleplay Prompt: Act jaded and sceptical. See if your partner can reframe with fresh angles.

8. “I’m not the decision-maker.”

Comeback: “Got it; how do decisions like this usually get made?”

Lets you map the buying process without making them defensive.

Roleplay Prompt: Play a gatekeeper role and test if your partner can move toward the true decision-maker.

9. “We’re happy with what we’ve got.”

Comeback: “What would have to change for you to consider something new?”

Plants the seed that change might be worth thinking about.

Roleplay Prompt: Be complacent and resistant; see if your partner can create curiosity.

10. “It’s not a priority right now.”

Comeback: “What’s taking priority?”

This gives you insight into their focus and whether your offer can tie into it.

Roleplay Prompt: Keep shifting priorities; test if your partner can connect their solution to your main focus.

The Power of Practice

Pick 2–3 of these comebacks and drill them every day for a week either with a partner or in Pixaro’s AI roleplays. Muscle memory is what turns “Uh…” into a confident, natural response.

Conclusion

Mastering these comebacks is crucial. They’re not just phrases; they’re tools. Tools that can help you navigate objections with ease. Remember, objections are opportunities. Embrace them, tackle them head-on, and watch your sales game transform.

So, what are you waiting for? Get out there and start shutting down those objections like a pro!