Outreach That Stands Out

Prospects don’t wake up hoping to hear from another rep. Their inboxes are already full of “just checking in” and “can I get 15 minutes of your time?” messages.

The difference between a delete and a reply? Relevance.

Generic outreach feels lazy. Personalised outreach shows effort, insight, and respect for the prospect’s time.

5 Ways to Personalise Your Outreach

1. Mirror Their Language

People pay attention to words they recognise. Scan a prospect’s LinkedIn posts, company site, or recent interviews — and echo their terminology back. If they say “clients,” don’t write “customers.” Speak their language.

Adding that personal touch

2. Reference a Trigger Event

Timing matters. Did they just launch a new product, open a new office, or announce funding? Lead with that. A line like “I saw your team expanded into APAC last month — congrats!” instantly shows you’re paying attention.

3. Connect Role to Value

Instead of pitching features, tie your message to their specific role. A VP of Sales cares about pipeline and quota. A CFO cares about efficiency and cost. Show that you know what keeps them up at night.

4. Use Smart Flattery

Not empty compliments — earned recognition. “Your post on scaling SDR teams got a lot of traction. Here’s how we help SDRs cut ramp time in half.” That’s respect, not flattery.

5. Keep It Tight

Personalisation loses its punch if your email turns into an essay. One or two sharp personalised lines, followed by a clear next step, is enough.

The Payoff

Personalised outreach isn’t just polite... it works. Reps who take the extra minute to tailor their message:

• Get higher reply rates

• Build instant credibility

• And most importantly, start conversations that actually go somewhere

Because at the end of the day, nobody replies to spam.

Next Step for the Reader: Take your next 5 outbound touches and add at least one personalised line using the tactics above. Track the difference.