The 60-Second Close: When Time is Running Out

Sometimes you do not get the luxury of a long pitch. The prospect is late for another meeting. You are catching them on the run. Or you are on the last minute of a cold call and need to move things forward before they hang up.

This is where the 60-second close comes in. It is not about trickery. It is about clarity, urgency, and giving the buyer one strong reason to take the next step.

Here are 5 proven approaches you can practise right now:

1. The Direct Ask

“If we can [deliver benefit], are you open to a deeper conversation this week?”

Why it works: Simple, direct, and respects their time.

2. The Calendar Hook

“I know you are busy. Let’s lock in 15 minutes on Thursday so you can see if this is worth your time.”

Why it works: Reduces decision fatigue by anchoring to a specific time.

closed in 60 seconds

3. The Value Tease

“Clients like you cut [pain point] by 30% using this. Can we book a short demo so I can show you how?”

Why it works: Proof plus intrigue, with a clear next step.

4. The Priority Check

“If fixing [problem] is a priority this quarter, should we explore how to make it happen?”

Why it works: Frames urgency around their priorities, not yours.

5. The Reverse Close

“Based on what we discussed, do you see any reason not to take the next step?”

Why it works: Surfaces hidden objections quickly, while the clock is still ticking.

Final Tip

Closing in under a minute is a skill. It only works if you sound calm, confident, and natural. The fastest way to get there is through repetition. Drill these lines with a partner or run AI roleplays in Pixaro until they flow without hesitation.